How to Spot Greenwashing in Swimwear Claims
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Greenwashing is easier to spot when broad language is replaced by specific, checkable claims.
Be cautious with vague words
Terms such as “green”, “planet friendly” or “ethical” can mean very little without supporting information.
Ask what the material actually is
For EcoAGN, the relevant material statement is specific: the active swimwear uses rPET — recycled polyester made from recycled plastic.
Ask what a certification actually covers
GRS and OEKO-TEX Standard 100 address different questions and should not be treated as universal proof of sustainability.
Separate product claims from impact claims
A recycled-material claim is different from a donation or conservation commitment.
Check the impact wording
50% of EcoAGN's net sales revenue is dedicated to Marevivo and marine-protection initiatives.
For EcoAGN's current material explainer, read What Is rPET Swimwear?.